Johannes JathoSenior Art Director

Senior Art Director for
Automotive, various clients
and campaigns  - from
concept to visual execution


About
Johannes Jatho is a Senior Art Director based in Berlin, developing visual concepts for automotive, lifestyle, and product campaigns. His work spans concept development, art direction, and close collaboration with photographers and production teams from initial idea to final execution.
                    
Email

Services
His expertise centers on visual campaign development across scales, combining art direction with the conception and execution of marketing campaigns.

Project planning

Creative concepts for brands, platforms, and products

Visual design and rollout of communication materials

Campaign development

Social media concepts and branded content

Production management

Clients 
VOLKSWAGEN
VW R
PHILIPS
YAMAHA
DIAGEO
LIDL
Employment
Freelance 
2025 - 2026

VIRTUE / VICE
2019 - 2024

DDB Berlin
2014 - 2019 

Studies
M.DH München 
Bachelor of Art [2008-2010]            

01

Volkswagen R
Q&R Campaign / Golf R


Photographer: BAM
Creative Director: Nick Hopkins
Art Director: Johannes Jatho
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Peter Jost, Head of Marketing & Sales at Volkswagen R: „Die Kampagne von VIRTUE erfasst den Kern unserer Marke: emotionale Produkte, die auch alltagstauglich sind: Morgens Fahrspaß, mittags zum Einkaufen – kein Problem. Zudem wird Volkswagen R perfekt als nahbare und empathische Performance-Marke inszeniert, die darüber hinaus eine hohe Wertigkeit bietet.“

02

Volkswagen R
Various
Photographers: Chris Noltekuhlmann, 
Uwe Duettman, BAM, 
Creative Director Nick Hopkins, Anna Novok
Art Director: Johannes Jatho
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The partnership between Virtue and VW R aimed to market the sporty DNA of Volkswagen R—the letter R stands for “Racing” and motorsports—in a visually appealing, modern, and emotionally engaging way. The campaigns were specifically targeted at a younger, performance-oriented audience that places great value on agility, sporty design, and performance suitable for everyday use.

03

Volkswagen
Golf 6


Photographer: Kai-Uwe Gndlach 
Creative Director: Lars Jakschik 
Art Director: Johannes Jatho 

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VW positions the Golf as a lifelong companion
The Golf 8 is being launched with the most extensive campaign ever. It consists of more than 450 assets. The TV commercial looks back on the Golf’s history, leading up to today’s fully digital model. 
                

04

Yamaha
Various



Creative Director: Nick Hopkins, João Emmerlin
Art Director: Romano Dudas, Johannes Jato 

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VIRTUE developed a revamped corporate design for Yamaha Marine and gave the brand a more contemporary, clearer visual identity. The CI update ensured that the OOH campaign featured catchy headlines and striking visuals, thereby boosting brand recognition and introducing the brand to a wider audience.
                

05

Volkswagen Brandcampaign
Volkswagen X Uwe Duettmann

Photographer: Uwe Duettmann
Creative Director: Mahmoud Fathy
Art Director: Johannes Jatho

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Uwe Düttmann is one of the most renowned advertising and automotive photographers. He photographed the highly acclaimed lifestyle and vision campaign for VW’s ID models (including the VW ID.3 and the I.D. Crozz concept). You can admire his visually striking work directly in his Uwe Düttmann portfolio.

06

Volkswagen
From the Museum
Photographer: Emir Haveric, Kai-Uwe Gundlach, 
Alex Rank
Type: CGI Work
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