About
Johannes Jatho is a Senior Art Director based in Berlin, developing visual concepts for automotive, lifestyle, and product campaigns. His work spans concept development, art direction, and close collaboration with photographers and production teams from initial idea to final execution.
                    
Email

Services
His expertise centers on visual campaign development across scales, combining art direction with the conception and execution of marketing campaigns.

Project planning

Creative concepts for brands, platforms, and products

Visual design and rollout of communication materials

Campaign development

Social media concepts and branded content

Production management

Clients 
VOLKSWAGEN
VW R
PHILIPS
YAMAHA
DIAGEO
LIDL
Employment
Freelance 
2025 - 2026

VIRTUE / VICE
2019 - 2024

DDB Berlin
2014 - 2019 

Studies
M.DH München 
Bachelor of Art [2008-2010]            
Johannes JathoSenior Art Director

Senior Art Director for
Automotive, various clients
and campaigns  - from
concept to visual execution


02

Volkswagen R
Various
Photographers: Chris Noltekuhlmann, 
Uwe Duettman, BAM, 
Creative Director Nick Hopkins, Anna Novok
Art Director: Johannes Jatho
Lorem Ipsum...


3.1
3.2
3.3
The partnership between Virtue and VW R aimed to market the sporty DNA of Volkswagen R—the letter R stands for “Racing” and motorsports—in a visually appealing, modern, and emotionally engaging way. The campaigns were specifically targeted at a younger, performance-oriented audience that places great value on agility, sporty design, and performance suitable for everyday use.
Top 2026®